AutomotiveJul 14, 2026

Jaguar Land Rover (JLR) Automotive PLC

Company Profile Analysis

Analyst: WantStats ResearchProfile ID: WS-PRF-001Fortune Global 500 · #3

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Jaguar Land Rover (JLR) Automotive PLC - Company showcase

Year Founded & Workforce

1999

62,000 Employees

(as of 2025)

Industry

AutomotiveB2BB2C

Services

Strategy and ConsultingInnovationTechnology

LJR Profile

Jaguar Land Rover Automotive PLC (JLR) is a distinguished British multinational automotive manufacturer and a wholly owned subsidiary of Tata Motors Limited, part of the Tata Group, since 2008. Headquartered in Coventry, West Midlands, United Kingdom, JLR stands as the country's largest automotive manufacturer and is globally recognized for developing, manufacturing, and selling premium vehicles under two storied brands: Jaguar and Land Rover.

The company's core expertise lies in crafting luxury cars and high-performance SUVs, marketing their vehicles through an extensive network of national sales companies, franchise dealers, importers, and export partners in over 170 international markets. The Land Rover range features iconic models such as the Range Rover, Range Rover Sport, Discovery, Defender, and Evoque, while the Jaguar lineup includes the XF, XE, F-Pace, I-Pace (electric SUV), F-Type, and E-Pace.

JLR's legacy is rooted in innovation and heritage: Jaguar traces its roots back to the 1930s as a symbol of British automotive excellence, while Land Rover originated in the 1940s, establishing itself as a pioneer in robust off-road vehicles. Over decades of transformation, including periods under Ford and BMW, JLR cemented its present identity through acquisition by Tata Motors. Since then, the company has rapidly expanded, built a rich global footprint, and invested in advanced manufacturing and research facilities—primarily in the UK, with additional plants in China, Brazil, India, Austria, and Slovakia.

Full Year Highlights 2024/25

431,733

Retail Sales (Units)

£ 29.0B

Revenue

8.5%

EBIT %

£ 2,489M

Profit/(Loss) Before Tax

£ 1,478M

Free Cash Flow

14.3%

EBITDA %

Forward Looking Statement–

Natarajan Chandrasekaran, Chairman

This year saw a continuation of a challenging global economic environment and escalating geopolitical tensions. Against this backdrop, JLR delivered a resilient performance to achieve robust financial results and strong operational progress in FY24.

JLR announced strong plans to invest £15 billion over the next five years to transform our existing manufacturing facilities supporting the development of electric, autonomous, AI and digital technologies.

Plans to see all brands electrified by 2030, as well as a radically reimagined, all-electric Jaguar brand from 2025, were further cemented this year with the confirmation from Agratas of its plans for a £4 billion gigafactory in Somerset, UK, for which JLR will be an anchor customer.

Brand Year In Review

Range Rover

Performance and Innovation:
The Range Rover family delivered robust demand, driven by the launch of the Range Rover Sport SV—the most powerful Range Rover Sport to date and high interest in the soon-to-be-released all-electric Range Rover.
Financial Strength:
Range Rover models contributed significantly to JLR's strong revenue growth, with high-margin sales supporting profitability and resilient order books throughout the year.
Modern Luxury and Electrification:
Continued development of electrified platforms and anticipation for the all-electric model scheduled for launch reflects the brand's core role in JLR's "modern luxury" and sustainability vision.

Defender

Sustained Global Demand:
Defender remained a growth engine for JLR, with consistently high demand and minimal marketing spend needed to maintain order books. The model has firmly established itself as a symbol of capability, adventure, and durability.
Portfolio Expansion:
Successful introduction of new Defender variants and special editions continued to enhance appeal across different markets and customer segments.
Strategic Focus:
Defender's unique positioning within the House of Brands allows for ongoing portfolio differentiation, supporting both premium pricing and customer loyalty.

Strategic Themes Across All Three Brands

Electrification:
All three brands progressed in readiness for full or partial electrification by 2030, with Jaguar leading the all-electric transition.
Resilience:
The brands navigated eased supply chain disruptions, supporting higher production rates and improved fulfillment of customer orders, restoring order books to natural levels.
Brand Sovereignty:
The House of Brands approach, launched in 2024, is removing any ambiguity between Jaguar, Range Rover, and Defender, highlighting each brand's DNA to target global luxury and adventure segments more precisely.

Financial Performance - Year In Review

Global Retail Sales – By Region

FY23/24 volumes:
Retail sales were 431,788 vehicles in FY23/24, up 77,071 vehicles (21.7 per cent) year-on-year. The increase in sales reflects the strong demand for JLR products, along with the ramp up of production volumes.
Regional performance:
Full year retail sales were higher year-on-year in all regions, including Overseas (up 48.0 per cent), UK (up 34.5 per cent), North America (up 22.5 per cent), China (up 14.4 per cent) and Europe (up 9.1 per cent).
China Joint Venture:
Total retail sales from JLR's China Joint Venture were 50,130 vehicles for FY23/24. Sales were down 15 per cent compared to the prior year due to production prioritization as the company worked to fulfill client orders.

JLR TOTAL

14% Increase

Financial Overview

Revenue growth:
Jaguar Land Rover Automotive PLC experienced a notable increase in revenue from USD 19,556.4 million in 2022 to USD 30,200.0 million in 2024, highlighting a robust upward trend in its financial performance over the three-year span.

Geographic Revenue

US and Rest of the World:
The US and Rest of the World are the largest markets, each contributing 22.5% of reported revenue.
China:
China accounts for 18.9% of revenue distribution.
Rest of Europe:
Rest of Europe represents 18.6%, following closely behind China.
UK:
The UK represents the smallest share at 17.5%.
Global footprint:
The mix reflects a strategically diversified global footprint with a strong reliance on international markets beyond the UK.

CONSOLIDATED INCOME STATEMENT

Revenue Growth:
Revenue rose significantly from $18,320 million in 2022 to $28,995 million in 2024, marking a 58% increase over two years.
Material and Other Cost of Sales:
Material and Other Cost of Sales increased by -24.6% from 2022 to 2023 and -2.11% from 2023 to 2024.
Employee costs:
Employee costs increased from $2,265M (2022) to $3,064M (2024), consistent with higher production and R&D activity.
Finance expenses:
Finance expenses remained relatively stable but were slightly lower in 2024 vs 2023, indicating improved debt management or refinancing.

Particulars	2024	2023	2022
Revenue	28,995	22,809	18,320
Material and Other Cost of Sales	-16,964	-14,008	-11,239
Employee Costs	-3,064	-2,524	-2,265
Other Expenses	-6,026	-4,777	-3,701
Other Income	342	343	277
Engineering Costs Capitalised	1,453	727	455
Depreciation & Amortisation	-2,175	-2,107	-2,001
Finance Income	164	67	9
Finance Expense (Net)	-469	-507	-369
Profit/(Loss) Before Tax	2,165	97	-455
Income Tax (Excl. Deferred Tax Recognition)	-616	-157	-367
Deferred Tax Asset Recognition Impact	1,029	–	–
Net Income (Profit/Loss for the Year)	2,578	40	-822

Other Income:
Hold steady around $342M-$349M, suggesting consistent performance from non-core activities such as joint ventures or government incentives.
Net Income:
Jaguar Land Rover Automotive PLC achieved a significant financial turnaround, moving from a net loss of $822 million in 2022 to a net profit of $2,578 million in 2024.

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